Chevy Malibu: Are You Truly Rich?
Chevy Malibu’s campaign positioned itself as the car for the “Richest guys on earth.” and asked the question, “Are you truly rich?” A long content video on YouTube questioned viewers if they were spending too much time on social media instead of enjoying life? Were they more interested in sharing selfies than sharing real time with loved ones? These :15 videos and OLA supported the long format piece. The campaign kicked off online with a one day YouTube Home Page takeover.
