Isaac Mizrahi for Chevrolet "Malibu Style"
World-renowned fashion designer, Isaac Mizrahi, was so inspired by the Chevy Malibu, that it became his latest muse. He designed a line of clothing and accessories around it, called the “Malibu Collection.” We followed him to New York, Miami, Chicago, and L.A. and shot 50+ videos of Isaac, the Malibu, and four stylish women. The videos lived on Chevy.com and on YouTube, and the program was supported by OLA, rich media, and print.
World-renowned fashion designer, Isaac Mizrahi, was so inspired by the Chevy Malibu, that it became his latest muse. He designed a line of clothing and accessories around it, called the “Malibu Collection.” We followed him to New York, Miami, Chicago, and L.A. and shot 50+ videos of Isaac, the Malibu, and four stylish women. The videos lived on Chevy.com and on YouTube, and the program was supported by OLA, rich media, and print.
This is a 6-page print insert that ran in InStyle and other fashion magazines, announcing the "Malibu Collection" and collaboration between Chevrolet and Isaac Mizrahi.
The program was supported by tons of OLA and Rich Media takeovers.
